Jian Shan Jian Shui Cawv Ntim by Jing Chen

Jian Shan Jian Shui Cawv Ntim by Jing Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2024

Jian Shan Jian Shui Cawv Ntim

by Jing Chen

Client: Jing Chen

A' Design Award Kub Winner in Ntim Khoom Category

152,000

Verified Award Winner

Verify Award Status for #160933

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jian Shan Jian Shui Cawv Ntim

Kev tsim qauv ntim khoom niaj hnub nim no tsis yog tsuas yog lub luag haujlwm yooj yim ntawm kev tiv thaiv cov khoom lawm, nws tseem ceeb tshaj plaws nyob rau hauv kev xa cov tswv yim tiv thaiv ib puag ncig thiab txhim kho tus nqi ntawm cov khoom. Lub rooj sib tham tsim qauv tsis ntev los no tau taw qhia tias thaum ntsib tej teeb meem ecological, cov ntim ntsuab tau maj mam dhau los ua ib qho kev nyiam tshiab, cov khoom siv uas lwj tau thiab kev tsim rov siv dua tau txais kev nyiam. Ntxiv ntawd, kev tshiab kuj yog ib qho kev nyiam hauv kev lag luam, thiab cov tswv yim xws li kev kho kom haum rau tus kheej tau maj mam cuam tshuam rau cov ciam teb ntawm kev ntim khoom.

The Recognition

About the A' Design Award Kub

Jian Shan Jian Shui Cawv Ntim yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Jian Shan Jian Shui Cawv Ntim xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jian Shan Jian Shui Cawv Ntim ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensions & Packaging: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tags: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Production Technology: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Design Challenge: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Research: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiration: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Project Duration: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Operation Flow: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.