Judinstrom Beer Kev Rau Hnab Cev Bia los ntawm Olha Takhtarova

Qhov qauv tsim Judinstrom Beer Kev Rau Hnab Cev Bia los ntawm Olha Takhtarova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Judinstrom Beer Kev Rau Hnab Cev Bia

los ntawm Olha Takhtarova

Tus Neeg Siv: SOTB and D

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

16,752

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160960

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Judinstrom Beer Kev Rau Hnab Cev Bia

Judinstrom Beer yog ib qho tsim qauv rau hnab cev bia tsim los rau lub chaw ua bia me me (craft brewery) hauv Montreal, Canada. Qhov tsim qauv no siv ib lub thawv aluminium ntawm 473 ml raws li niaj zaus, thiab muaj daim ntawv qhia (label) loj 5 ntawm 8 nti luam nrog txoj kev flexography. Cov qauv Scandinavian raug qhia tawm hauv kev txhais tshiab dua los ntawm cov duab kos (flat graphic illustrations) thiab ib hom ntawv sau (typeface) uas muaj kab ncaj thiab kaum ncaj. Cov xim uas siv sib txuas xim xiav tob (deep blue), xim dawb thiab xim tsawg tsawg (shades of grey). Qhov tsim qauv tsawg tsawg (minimalist layout) ua rau lub npe brand, hom bia, thiab qhov ntau ntawm cawv (alcohol content) nyeem tau meej, thaum lub hauv paus duab (visual core) sib koom ua rau muaj peev xwm ntxiv cov hom bia tshiab rau hauv cov khoom no.

Qhov Lees Paub

Txog A' Design Award Hlau

Judinstrom Beer Kev Rau Hnab Cev Bia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Judinstrom Beer Kev Rau Hnab Cev Bia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Judinstrom Beer Kev Rau Hnab Cev Bia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Qhov Loj & Ntim: Label size 5 x 8 inches.
Cov Ntsiab Lus: Beer Packaging, Scandinavian design, Label, Craft brewery
Thev Naus Laus Zis Tsim Khoom: Standard aluminum can 473 ml, Flexography.
Kev Sib Tw Tsim Qauv: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Kev Tshawb Fawb: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Kev Txhawb Siab: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Txheej Txheem Ua Hauj Lwm: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.