Cats in a Box Kev Tsim Kev Sib Txuas Lus by Daniel da Hora

Cats in a Box Kev Tsim Kev Sib Txuas Lus by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

HlauKev Tshaj Tawm· 2024

Cats in a Box Kev Tsim Kev Sib Txuas Lus

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award Hlau Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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Colors

The Design

About Cats in a Box Kev Tsim Kev Sib Txuas Lus

Pab pawg tsim qhov phiaj xwm no tau sib txuas cov duab kos tsis ntshai nrog huab cua zoo siab, tsom xam kom tshem tawm cov lus tsis tseeb txog COVID-19 thiab txhawb kom muab miv saws. Siv kev tshawb fawb los coj, nws tau nrhiav pom cov kev nkag siab yuam kev, ua rau muaj cov lus tshaj tawm muaj zog thiab kev tsim cov khoom lag luam. Los ntawm txoj kev lag luam muaj zog nkaus thiab khw muag khoom pab txhawb nyiaj uas ua tau zoo, qhov phiaj xwm no tsis tau tsuas sau nyiaj tau xwb tab sis tseem tawm tsam tej kev ntseeg hauv zej zog, pab txhawb kom muaj zej zog uas paub ntau thiab muaj siab hlub ntau dua.

The Recognition

About the A' Design Award Hlau

Cats in a Box Kev Tsim Kev Sib Txuas Lus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Cats in a Box Kev Tsim Kev Sib Txuas Lus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Cats in a Box Kev Tsim Kev Sib Txuas Lus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.