Qhov qauv tsim Passion Fruit Npias los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Passion Fruit Npias

los ntawm Jin Zhang

Tus Neeg Siv: Wuhan Sanbu Brand Design

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,096

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #161420

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Passion Fruit Npias

2024 yog Xyoo ntawm Zaj hauv Suav teb. Lub npe ntawm cov npias no hu ua "Golden Dragon Spring", yog li tus tsim qauv piav qhia txog "zaj" uas sawv cev rau tus ntsuj plig ntawm hom thiab tus ntsuj plig Suav, uas dhau los ua ib qho tseem ceeb ntawm qhov pom tau ntawm lub pob ntim no. Nyob rau tib lub sijhawm, qhov no yog npias ua tes nrog txiv passion fruit tsw qab. Tus tsim qauv siv cov ceg thiab nplooj ntawm txiv passion fruit, nrog rau cov nplej wheat thiab hops uas tseem ceeb tshaj plaws hauv kev ua npias, los tsim kom muaj qhov chaw muaj zog, qhia txog qhov saj ntshiab ntawm txiv passion fruit.

Qhov Lees Paub

Txog A' Design Award Tooj

Passion Fruit Npias yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Passion Fruit Npias xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Passion Fruit Npias ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Qhov Loj & Ntim: height 250mm x diameter 80mm
Cov Ntsiab Lus: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Thev Naus Laus Zis Tsim Khoom: The bottle is made of iron
Kev Sib Tw Tsim Qauv: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Kev Tshawb Fawb: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Kev Txhawb Siab: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Lub Sij Hawm Ua Hauj Lwm: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Txheej Txheem Ua Hauj Lwm: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Cov Patent: InBev jinlongquan beer (Hubei) Co., Ltd
Cov Tswv Cuab Pab: Designer: Jin Zhang
illustration: Jin Zhang