Qhov qauv tsim Guotai Longjiu Zuncang Kev Ntim Baijiu los ntawm Ying Song Brand Design Shenzhen Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Guotai Longjiu Zuncang Kev Ntim Baijiu

los ntawm Ying Song Brand Design Shenzhen Co., Ltd

Tus Neeg Siv: Guizhou Guotai Liquor Group Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

21,088

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #161485

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Guotai Longjiu Zuncang Kev Ntim Baijiu

Guotai Longjiu Zuncang yog qhov tsim khoom ntim rau cov cawv Suav qib siab (baijiu) uas tsim tawm hauv thaj chaw Dej Chishui. Tus qauv sib kis kub nyiaj nyob rau hauv nruab nrab ua rau xav txog tus Dej Chishui uas ntws hla Yunnan-Guizhou Plateau thiab tus zaj sawv hla huab. Lub raj mis tsev av (ceramic) muaj duab zoo li tus foo vaj ntxwv daim qhov txuas thiab raug kaw los ntawm lub kaub hlau saum toj. Brocade, yog ib yam ntaub ntawv Suav txheej thaj uas puab tau raws li kev cai qub, ua tus ntawv qhia thiab ua rau xav txog daim ntaub tsoos zaj vaj ntxwv. Cov kab zaj uas kos ntawm tes tau muab hloov ua cov ntaub ntawv tuab (dot data) rau lub tshuab ntos ntaub. Lub raj mis muaj qhov ntev 90 x 90 x 215 hli-meters.

Qhov Lees Paub

Txog A' Design Award Tooj

Guotai Longjiu Zuncang Kev Ntim Baijiu yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Guotai Longjiu Zuncang Kev Ntim Baijiu xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Guotai Longjiu Zuncang Kev Ntim Baijiu ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Qhov Loj & Ntim: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Cov Ntsiab Lus: Chinese Baijiu packaging, packaging design
Thev Naus Laus Zis Tsim Khoom: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Kev Sib Tw Tsim Qauv: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Kev Tshawb Fawb: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Kev Txhawb Siab: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Lub Sij Hawm Ua Hauj Lwm: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Txheej Txheem Ua Hauj Lwm: Bottle with metal cap from top
Cov Tswv Cuab Pab: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Kev Qhuas Duab: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,