Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe los ntawm Fei Tian, Ning Huang and Wenqing Zhu

Qhov qauv tsim Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe los ntawm Fei Tian, Ning Huang and Wenqing Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2025

Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe

los ntawm Fei Tian, Ning Huang and Wenqing Zhu

Tus Neeg Siv: iflytek Co.,Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

73,627

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #162636

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe

Fiery Spark Feifei yog ib tus cim sawv cev rau lub npe uas tsim rau iFLYTEK, uas yog ib lub tuam txhab ua haujlwm hauv kev txawj ntse siv tshuab (artificial intelligence). Tus cim no muaj tus duab yooj yim nrog cov kab du dais thiab lub cev zoo saib phooj ywg heev. Xim dawb yog xim tseem ceeb tshaj plaws, uas qhia txog kev muaj peev xwm qhib dav hauv kev txawj ntse siv tshuab, hos cov xim ntxiv yog muab los ntawm lub logo ntawm lub npe. Fiery Spark Feifei ua haujlwm ua ib tus neeg pab online hauv lub tuam txhab lub website thiab cov apps, muab kev pabcuam teb lus nug. Tus cim no kuj tshwm nyob hauv cov khoom kab lis kev cai, cov kev tshaj tawm thiab cov kev nthuav qhia.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Fiery Spark Feifei Tus Cim Sawv Cev Rau Lub Npe yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Qhov Loj & Ntim: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Cov Ntsiab Lus: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Thev Naus Laus Zis Tsim Khoom: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Kev Sib Tw Tsim Qauv: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Kev Tshawb Fawb: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Kev Txhawb Siab: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2024 in Hefei.
Txheej Txheem Ua Hauj Lwm: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Cov Tswv Cuab Pab: Fei Tian, Ning Huang, Wenqing Zhu
Kev Qhuas Duab: iflytek Co.,Ltd.