Luna Alpina Ntim Khoom los ntawm Arman Auzhanov

Qhov qauv tsim Luna Alpina Ntim Khoom los ntawm Arman Auzhanov yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Luna Alpina Ntim Khoom

los ntawm Arman Auzhanov

Tus Neeg Siv: Eurasia Elite

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,600

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163103

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Luna Alpina Ntim Khoom

Arman Auzhanov, tus kws tsim qauv los ntawm Kazakhstan, tau tsim ib qhov project vodka tiav rau seem khoom kim heev. Nws siv cov duab ntawm Lub Hli thiab Qhov Chaw ua ib tug cim semantic meej raws li cov khoom siv technology niaj hnub. Kev tso yog raws li ob qho USP: kev xav (vodka yog tsim raws li cov theem ntawm Lub Hli) thiab kev xav zoo (nws raug ntxuav siv Moonstone filtration). Lub fwj zoo li tus kheej muaj debossing zoo li cov qhov ntawm lub hli. Rau daim ntawv lo nws siv cov khoom nrog microcrystals ua kom muaj cov duab muaj zog ntawm lub ntuj hnub qub, thiab Lens Fresnel rau cov duab ntawm Lub Hli. Lub thawv ntim khoom plig futuristic ua tiav cov duab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Luna Alpina Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Luna Alpina Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Luna Alpina Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Qhov Loj & Ntim: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Cov Ntsiab Lus: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Thev Naus Laus Zis Tsim Khoom: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Kev Sib Tw Tsim Qauv: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Kev Tshawb Fawb: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Kev Txhawb Siab: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Txheej Txheem Ua Hauj Lwm: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Cov Patent: Copyrights belong to Arman Auzhanov, 2021-2024