Piernas Largas Kev Zais Cawv Txiv Hmab los ntawm Ian Wallace

Qhov qauv tsim Piernas Largas Kev Zais Cawv Txiv Hmab los ntawm Ian Wallace yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Piernas Largas Kev Zais Cawv Txiv Hmab

los ntawm Ian Wallace

Tus Neeg Siv: Piernas Largas

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,883

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163685

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Piernas Largas Kev Zais Cawv Txiv Hmab

Piernas Largas yog ib qho tsim qauv rau kev zais plaub hom cawv txiv hmab. Txhua lub raj cawv muaj nws tus kheej lub npe, tswv yim, thiab duab kos, uas tau txais kev tshoov siab los ntawm cov cim thiab lub sijhawm zoo nkauj rau cov hluas nyob hauv Chile. Cov duab kos muaj xim tshaj thawj lub hom phiaj yog xav kom pib kev sib tham thiab ua kom lub raj cawv yog qhov tseem ceeb tshaj plaws thaum muaj kev sib tham. Txhua lub raj iav muaj 750 ml, ntev 300 mm, thiab hnyav 710 g. Cov duab kos siv ib qho ntaub npog uas siv kub ua kom nkim tau thiab tiv taus kev txias. Lub hom phiaj yog xav muab ib txoj kev xaiv uas muaj kev lom zem los hloov qhov qub qab tsim cawv txiv hmab.

Qhov Lees Paub

Txog A' Design Award Tooj

Piernas Largas Kev Zais Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Piernas Largas Kev Zais Cawv Txiv Hmab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Piernas Largas Kev Zais Cawv Txiv Hmab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Qhov Loj & Ntim: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Cov Ntsiab Lus: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Thev Naus Laus Zis Tsim Khoom: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Kev Sib Tw Tsim Qauv: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Kev Tshawb Fawb: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Kev Txhawb Siab: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Lub Sij Hawm Ua Hauj Lwm: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Txheej Txheem Ua Hauj Lwm: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Cov Tswv Cuab Pab: Freelance Designer: Ian Wallace
Kev Qhuas Duab: Images: Ian Wallace