Adam And Eve Ntim Khoom Noj los ntawm Antonia Skaraki

Qhov qauv tsim Adam And Eve Ntim Khoom Noj los ntawm Antonia Skaraki yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Adam And Eve Ntim Khoom Noj

los ntawm Antonia Skaraki

Tus Neeg Siv: A|S Strategy, Branding & Communication

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

28,545

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163788

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Adam And Eve Ntim Khoom Noj

Cov ntim khoom no sib txuam zoo kawg nkaus ntawm kev qhia dab neeg, duab kos, thiab kev lig kev cai ua ke. Tau txais kev tshoov siab los ntawm cov dab neeg hauv Vajlugkub thiab Homer's Odyssey, nws hwm txog kev lig kev cai ntawm kev ziab figs hauv tshav ntuj. Cov duab kos nroj tsuag qub ua rau muaj kev xav txog kev tshawb nrhiav thiab kev nrhiav pom, sib koom duab kos thiab kev tshawb fawb zoo li hauv cov phau ntawv sau ntawm cov neeg tshawb nrhiav thaum ub. Tus qauv tsim no qhuas txog xwm txheej tej khoom pub thiab tib neeg txoj kev txawj ntse, tsim kom muaj kev sib txuas nplua nuj ntawm keeb kwm, cuab yeej cuab tam, thiab txuj ci ntawm kev khaws cia. Cov ntim khoom no hloov txiv ntoo yooj yim ua ib zaj dab neeg ntawm kev xav paub, duab kos, thiab kev lig kev cai.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Adam And Eve Ntim Khoom Noj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Adam And Eve Ntim Khoom Noj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Adam And Eve Ntim Khoom Noj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Qhov Loj & Ntim: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Cov Ntsiab Lus: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Thev Naus Laus Zis Tsim Khoom: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Kev Sib Tw Tsim Qauv: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Kev Tshawb Fawb: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Kev Txhawb Siab: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Lub Sij Hawm Ua Hauj Lwm: The project started in January and finished in August. It hit the US markets in September.
Txheej Txheem Ua Hauj Lwm: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.