Xiao Liu 30th Anniversary Lub Thawv Khoom Plig los ntawm Ziqiong Li

Qhov qauv tsim Xiao Liu 30th Anniversary Lub Thawv Khoom Plig los ntawm Ziqiong Li yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Xiao Liu 30th Anniversary Lub Thawv Khoom Plig

los ntawm Ziqiong Li

Tus Neeg Siv: ONE DESIGN Brand Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,997

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #163859

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Xiao Liu 30th Anniversary Lub Thawv Khoom Plig

Qhov kev pib no yog tsim tshwj xeeb rau ib lub koom haum uas muaj ntau tshaj peb caug lub khw muag khoom nyob hauv nroog Xi'an. Tus qauv tsim ntim khoom no txuas nrog kev paub dhau los ntawm cov neeg siv khoom zoo heev. Nws tau ua ke cov ntsiab lus tseem ceeb ntawm lub sijhawm los qhia txog txoj kev taug uas lub tuam txhab thiab nws cov neeg siv khoom sib koom ua ke, sawv cev rau lub koom haum cov txiaj ntsig tseem ceeb thiab kev vam meej. Ntxiv mus, nws suav nrog kev sib txuas ntawm kev xav uas tau txais los ntawm cov neeg siv khoom. Cia lub sijhawm tsis txhob lwj; thov kom peb txoj kev sib raug zoo nyob mus ib txhis!

Qhov Lees Paub

Txog A' Design Award Nyiaj

Xiao Liu 30th Anniversary Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Xiao Liu 30th Anniversary Lub Thawv Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Xiao Liu 30th Anniversary Lub Thawv Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Qhov Loj & Ntim: 440mmx240mmx130mm
Cov Ntsiab Lus: 30th anniversary, gift-box design, years, company
Thev Naus Laus Zis Tsim Khoom: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Kev Tshawb Fawb: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Kev Txhawb Siab: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Lub Sij Hawm Ua Hauj Lwm: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Txheej Txheem Ua Hauj Lwm: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Cov Tswv Cuab Pab: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.