Graceful Ode Lub Thawv Ntim Cawv los ntawm Chengdu Stone Design Co., Ltd

Qhov qauv tsim Graceful Ode Lub Thawv Ntim Cawv los ntawm Chengdu Stone Design Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2025

Graceful Ode Lub Thawv Ntim Cawv

los ntawm Chengdu Stone Design Co., Ltd

Tus Neeg Siv: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,330

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164157

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Graceful Ode Lub Thawv Ntim Cawv

Graceful Ode yog ib pawg thawv ntim cawv uas tau kev tshoov siab los ntawm cov paj huam thiab kev sau ntawv txuj ci Suav (calligraphy). Peb lub ntsiab lus muaj npe raws li feng, ya thiab song, uas yog peb hom kev faib cov paj huam Suav. Txhua lub raj mis nqa nws tus niam ntawv Suav ua daim duab peb sab (three-dimensional), ua ke nrog cov kab ntsig uas ua rau nco txog kev sau ntawv txuj ci rau ntawm daim ntawv mov txhuv thiab ntxiv qhov tob rau kev kov. Lub hau raj mis raug tsim raws li tej pov roob nqes toj, nrog cov kaus hniav nyob rau saum hau. Xim yog qhov teeb tsa lub ntsiab lus rau txhua qhov: xim ntsuab turquoise hloov zuj zus (gradient), xim beige sov thiab xim daj tsaus. Pawg no phim rau kev sib sau ua ke hauv tsev neeg, kev noj mov lag luam thiab kev ua koob tsheej tseem ceeb.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Graceful Ode Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Graceful Ode Lub Thawv Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Graceful Ode Lub Thawv Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Qhov Loj & Ntim: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Cov Ntsiab Lus: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Thev Naus Laus Zis Tsim Khoom: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Kev Sib Tw Tsim Qauv: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Kev Tshawb Fawb: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Kev Txhawb Siab: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Lub Sij Hawm Ua Hauj Lwm: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Txheej Txheem Ua Hauj Lwm: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Cov Tswv Cuab Pab: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou