Zaku Naguwashi Series Sake Nyij Pooj by Yasushi Uemura

Zaku Naguwashi Series Sake Nyij Pooj by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2025

Zaku Naguwashi Series Sake Nyij Pooj

by Yasushi Uemura

Client: Shimizu Seizaburo Shoten Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Zaku Naguwashi Series Sake Nyij Pooj

Qhov no yog sake hwm uas tsim tshwj xeeb rau cov tsev noj mov qib siab thoob ntiaj teb, nrog lub hom phiaj kom muaj nyob rau hauv daim ntawv cawv ua ib qho kev xaiv rau kev sib phim zaub mov. Qhov teeb meem ntawm tus qauv tsim yog yuav qhia txog tus yam ntxwv Nyij Pooj tshwj xeeb. Tus qauv tsim tau txais kev tshoov siab los ntawm cov qauv Nyij Pooj ib txwm muaj xws li shide, cov ntawv dawb huv uas siv hauv tuam tsev los cim cov ciam teb ntawm qhov dawb huv, thiab origata, kev kos duab ua koob tsheej ntawm kev quav ntawv. Cov ntsiab lus no ua tiav qhia tsis yog lawv cov duab xwb tab sis kuj yog qhov tob zog ntawm sab ntsuj plig thiab tus ntsuj plig ntawm cov neeg Nyij Pooj.

The Recognition

About the A' Design Award Kub

Zaku Naguwashi Series Sake Nyij Pooj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Zaku Naguwashi Series Sake Nyij Pooj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zaku Naguwashi Series Sake Nyij Pooj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.