Hagata Farm Pickles Ntim Khoom los ntawm Kikumi Yoshida

Qhov qauv tsim Hagata Farm Pickles Ntim Khoom los ntawm Kikumi Yoshida yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2025

Hagata Farm Pickles Ntim Khoom

los ntawm Kikumi Yoshida

Tus Neeg Siv: Hagata Farm

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,994

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164705

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hagata Farm Pickles Ntim Khoom

Txhawm rau qhia txog tus neeg siv khoom tus yam ntxwv, lub logo tau siv tus neeg siv khoom txhais tes thiab daikon radish cov noob ua lub ntsiab lus tsim. Daim ntawv ntsuab saum lub hau sawv cev rau daikon nplooj. Cov xim thiab lub zog ntawm cov zaub tau qhia los ntawm cov qauv me me zoo uas qhia txog kev ntxhib thiab qhov tob. Txhawm rau qhia txog kev dawb ntawm daikon, daim ntawv lo tsim tau khaws tseg yooj yim tshaj plaws. Daim ntawv ntsuab npog lub hau kuj ua haujlwm raws li ntim khoom thiab tsab ntawv ua tsaug luam tawm rau sab nraub qaum, txhawb kev sib txuas ntawm cov khoom thiab cov neeg siv khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Hagata Farm Pickles Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hagata Farm Pickles Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hagata Farm Pickles Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Qhov Loj & Ntim: Width 80 mm,Depth 80 mm,Height 75 mm
Cov Ntsiab Lus: Package design , pickles , farmers , Japanese food
Thev Naus Laus Zis Tsim Khoom: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Kev Sib Tw Tsim Qauv: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Kev Tshawb Fawb: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Kev Txhawb Siab: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2022 in Niihama City, Ehime Prefecture.
Txheej Txheem Ua Hauj Lwm: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Kev Qhuas Duab: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao