Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv los ntawm Yiqi Tang and Zona Yuechen Guan

Qhov qauv tsim Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv los ntawm Yiqi Tang and Zona Yuechen Guan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2025

Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv

los ntawm Yiqi Tang and Zona Yuechen Guan

Tus Neeg Siv: Brown Brothers

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,099

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164761

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv

Ntawv Ntawm Phau Ntawv: Brown Brothers Limited Edition yog qhov kev rov qhwv tsim los rau cawv moscato uas tsw txiv thiab muaj cov npuas dej. Cov khoom no muaj peb hom uas sawv cev rau tag kis, hnub poob qho thiab ib tag hmo. Cov ntawv xim uas muaj tsw qab raug siv rau txhua hom, yog li ntawd nws yuav tso tawm ib qho tsw qab uas sib xws nrog lub sijhawm uas xaiv. Cov xim ci thiab cov qauv nyob zoo ua rau xav txog ib qho rooj sib txoos hnub kaus thiab lub tswv yim ntawm kev sib sau rov qab ua ke. Lub raj yog qhov ntau 750 ml ntau siv, tsim los ntawm iav uas siv dua tau thiab luam nrog cov duab zoo, ruaj khov. Lub hom phiaj yog kom ua rau qhov kev qhwv khoom nyiam rau qhov kev ntsia thiab kev tsw ntxhiab.

Qhov Lees Paub

Txog A' Design Award Hlau

Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Brown Brothers Limited Edition Kev Ua Haujlwm Tseem Ceeb: Kev Rov Qhwv Raj Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Qhov Loj & Ntim: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Cov Ntsiab Lus: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Thev Naus Laus Zis Tsim Khoom: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Kev Sib Tw Tsim Qauv: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Kev Tshawb Fawb: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Kev Txhawb Siab: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Txheej Txheem Ua Hauj Lwm: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Cov Tswv Cuab Pab: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Kev Qhuas Duab: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.