Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav by Wu Yao

Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav

Mountain Sea Rare Treasure yog ib lub thawv khoom plig zoo tshaj plaws rau cov txiv ntoo qhuav uas muab ntim cia. Lub thawv ntim tau yim lub kaus poom hlau, thiab txhua lub kaus poom muaj cov txiv ntoo qhuav los ntawm ib lub tebchaws lossis ib cheeb tsam sib txawv. Cov duab kos rau txhua lub kaus poom muab tus cim ntawm lub npe lag luam los sib xyaw nrog cov duab toj roob hauv pes thiab hiav txwv uas kos raws li txuj ci kos duab txheej txheem suav. Lub thawv sab nraud yog ua los ntawm ntawv tuab uas muab tawv paj rwb qhwv, muaj ib tug kav tuav tawv rau saum toj thiab cov taw hlau uas luam kub rau ntawm cov ces kaum. Kev nias sov nrog kub ua rau cov kab thiab cov ntawv sau tes tawm los pom tseeb. Ib lub ntsuas phoo hlau ntawm sab qhib tau lub thawv nrog ib kauj ruam yooj yim xwb.

The Recognition

About the A' Design Award Nyiaj

Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mountain Sea Rare Treasure Lub Thawv Khoom Plig Txiv Ntoo Qhuav yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensions & Packaging: 130 mm x 430 mm x 430 mm
Tags: Nut, Gift Box, Packaging Design, Premium Gift Box
Production Technology: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Design Challenge: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Research: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiration: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Project Duration: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Operation Flow: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin