Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig by Wu Yao

Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2025

Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig

Ntawv Phau Ntawv: Panpan yog ib lub thawv khoom plig tsim tshwj xeeb rau kev khaws cov khoom lag luam thiab cov khoom plig xaiv tseg. Lub cev sab nraud tau txais kev tshoov siab los ntawm cov thawv khoom noj Suav thaum ub, tab sis qhov kev txawj ntxim tau raws li Chinoiserie style uas nrov thoob plaws Europe thaum lub xyoo pua 18. Cov chaw lom zem Suav thiab Fabkis nto moo tau muab sib txuas nrog tus cim lag luam hauv cov duab kos hot stamped. Lub thawv yog ua los ntawm cardboard, thiab muaj cov phiaj hlau nyob rau sab hauv ntej thiab sab hauv qab. Cov qauv qoob loo nyob sab ntawm thiab cov qauv xyoob nyob sab hauv raug nqaij ua nrog ntawv kub. Lub npoo qhib tau muab kaw nrog magnets.

The Recognition

About the A' Design Award Tooj

Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensions & Packaging: 105mm x 245mm x 335mm
Tags: Panpan, Packaging Design, Limited, Gift Box
Production Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Design Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Project Duration: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Operation Flow: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie