Hj Lu Yinpiaolaohao Lub Ntim Baijiu los ntawm Sinong Wu

Qhov qauv tsim Hj Lu Yinpiaolaohao Lub Ntim Baijiu los ntawm Sinong Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2025

Hj Lu Yinpiaolaohao Lub Ntim Baijiu

los ntawm Sinong Wu

Tus Neeg Siv: Hongji Lu Liquor Brand

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

100,120

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165788

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hj Lu Yinpiaolaohao Lub Ntim Baijiu

Xeev Shanxi yog ib qho ntawm cov chaw tseem ceeb tshaj plaws ntawm Suav Baijiu kab lis kev cai. Cov khoom no los ntawm Shanxi. Lub npe hom pib txij thaum Ming Dynasty hauv xyoo 1529 thiab muaj keeb kwm thiab kab lis kev cai ntau tshaj 500 xyoo. Lub tswv yim tsim los ntawm cov yam ntxwv hauv cheeb tsam ntawm Shanxi (xws li Taihang Roob), cov tsev qub qub ntawm Ming Dynasty, thiab rooj tog; hauv kev sib txuam xim, siv xim sib piv los txhim kho qhov ci ntsa iab thiab qhov sib txawv ntawm lub thawv thiab lub raj mis cov duab, tsim kom muaj qhov pom kev cuam tshuam. Tus qauv tsim yog qub thiab coj cov neeg siv ib hom kev zoo nkauj classical ntawm sab hnub tuaj.

Qhov Lees Paub

Txog A' Design Award Kub

Hj Lu Yinpiaolaohao Lub Ntim Baijiu yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Hj Lu Yinpiaolaohao Lub Ntim Baijiu xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hj Lu Yinpiaolaohao Lub Ntim Baijiu ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Qhov Loj & Ntim: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Cov Ntsiab Lus: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Thev Naus Laus Zis Tsim Khoom: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Kev Sib Tw Tsim Qauv: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Kev Tshawb Fawb: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Kev Txhawb Siab: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Txheej Txheem Ua Hauj Lwm: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Cov Tswv Cuab Pab: Sinong Wu