Grandpa Gui Kev Zais Tshuaj Yej los ntawm Jinxin Liu

Qhov qauv tsim Grandpa Gui Kev Zais Tshuaj Yej los ntawm Jinxin Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Grandpa Gui Kev Zais Tshuaj Yej

los ntawm Jinxin Liu

Tus Neeg Siv: Grandpa Gui

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,689

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #166449

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Grandpa Gui Kev Zais Tshuaj Yej

Yawg Gui yog ib qho kev tsim kho hnab thiab lub thawv rau ib lub npe tshuaj yej uas ua los ntawm cov nroj tsuag. Lub thawv yog ua los ntawm ntaub ntawv tshwj xeeb tsis ci, luam nrog cov xim Pantone thiab kho kom pom tawm zoo nkauj (embossing). Cov duab qhia txog cov nroj tsuag thiab paj nrog rau hauv cov tshuaj yej yog pom nyob rau saum daim ntawv. Cov xim mos mos qhia txog qhov mos zoo ntawm cov khoom. Tus qauv tsim tau txhim kho los ntawm lub thawv qub qub hom "airplane box" thiab muab koom nrog rau tus qauv dab neeg Suav uas siv txoj kev ntswg (winding form). Txoj kev ntswg no ua rau tus nqi tsim tsawg dua thiab pub rau lub thawv muaj ib yam ntsuas tshwj xeeb pom tau tias txawv ntawm lwm tus.

Qhov Lees Paub

Txog A' Design Award Tooj

Grandpa Gui Kev Zais Tshuaj Yej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Grandpa Gui Kev Zais Tshuaj Yej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Grandpa Gui Kev Zais Tshuaj Yej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Qhov Loj & Ntim: Width 270 mm x Depth 100 mm x Height 95 mm
Cov Ntsiab Lus: Packaging, Tea, Chinese Culture, Women, Herbs
Thev Naus Laus Zis Tsim Khoom: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Kev Sib Tw Tsim Qauv: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Kev Tshawb Fawb: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Kev Txhawb Siab: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Txheej Txheem Ua Hauj Lwm: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Cov Tswv Cuab Pab: Designer: Jinxin Liu
Kev Qhuas Duab: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu