Courage 2.0 Kev Tsim Ntim Khoom los ntawm Edmund Lim and Tony Ng

Qhov qauv tsim Courage 2.0 Kev Tsim Ntim Khoom los ntawm Edmund Lim and Tony Ng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2025

Courage 2.0 Kev Tsim Ntim Khoom

los ntawm Edmund Lim and Tony Ng

Tus Neeg Siv: Detail Pte Ltd

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

100,396

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #168255

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Courage 2.0 Kev Tsim Ntim Khoom

Lub zog ntawm kev yooj yim: tshem tawm mus rau qhov tseem ceeb tshaj plaws. Kev siv cov kab huv si, qhov chaw dawb txaus, thiab kev sau ntawv maj mam tsim kom muaj kev paub txog kev kho mob thaum txhim kho kev nyeem tau yooj yim. Tus qauv tsis muaj kev ntxhov siab tso cai rau cov ntaub ntawv tseem ceeb sawv tawm: cov khoom xyaw nquag, cov txiaj ntsig kev tshawb fawb, thiab kev pom zoo los ntawm kws kho tawv nqaij, txhawb kev ntseeg siab thiab kom meej. Ua kom muaj xim muaj zog: txoj hauv kev tshiab rau kev ci ntsa iab. Cov ntim tsim siv cov xim puv npo, muaj zog, thiab ci ntsa iab thaum tswj kev ntseeg tau ntawm kev tshawb fawb. Cov xim sib tob, nplua nuj xws li navy los sis emerald qhia txog tus kws kho tawv nqaij.

Qhov Lees Paub

Txog A' Design Award Kub

Courage 2.0 Kev Tsim Ntim Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Courage 2.0 Kev Tsim Ntim Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Courage 2.0 Kev Tsim Ntim Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Qhov Loj & Ntim: ‎8 x 4.7 x 20 cm; 315 g
Thev Naus Laus Zis Tsim Khoom: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Kev Sib Tw Tsim Qauv: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Kev Tshawb Fawb: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Kev Txhawb Siab: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Cov Tswv Cuab Pab: Creative Director: Edmund Lim
Senior Designer: Tony Ng