Serasa Digital Xov Tooj App los ntawm Rodolpho Henrique

Qhov qauv tsim Serasa Digital Xov Tooj App los ntawm Rodolpho Henrique yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

HlauXov Tooj· 2025

Serasa Digital Xov Tooj App

los ntawm Rodolpho Henrique

Tus Neeg Siv: Serasa

Tus Yeej A' Design Award Hlau hauv Pawg Xov Tooj

16,660

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #169575

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Serasa Digital Xov Tooj App

Serasa yog ib lub chaw saib xyuas credit uas sau thiab sib sau cov ntaub ntawv qhab nia credit rau ntau tshaj ib billion tus neeg. Txoj haujlwm no lub hom phiaj yog los kho dua tshiab lub B2B platform uas twb muaj lawm nrog rau kev tsom xam rau cov neeg siv xav tau. Los ntawm qhov khoom lag luam, lub hom phiaj yog los txo cov lus nug txog kev pab cov neeg siv thaum ua kom tus nqi hloov pauv nce ntxiv. Qhov teeb meem tseem ceeb yog los xav dua tshiab txog lub B2B platform nrog rau kev pom los ntawm tus neeg siv hauv ib qho kev lag luam uas kev ntseeg siab rau cov kev pab credit tseem tsis tau tsim dav.

Qhov Lees Paub

Txog A' Design Award Hlau

Serasa Digital Xov Tooj App yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Serasa Digital Xov Tooj App xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Serasa Digital Xov Tooj App tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Qhov Loj & Ntim: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Cov Ntsiab Lus: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Thev Naus Laus Zis Tsim Khoom: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Kev Sib Tw Tsim Qauv: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Kev Tshawb Fawb: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Kev Txhawb Siab: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Lub Sij Hawm Ua Hauj Lwm: The projects started in January 2023 and finished in December 2023
Txheej Txheem Ua Hauj Lwm: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Cov Tswv Cuab Pab: Rodolpho Henrique
Kev Qhuas Duab: Rodolpho Henrique