Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm los ntawm 5 Senses Design

Qhov qauv tsim Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm los ntawm 5 Senses Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2025

Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm

los ntawm 5 Senses Design

Tus Neeg Siv: Tencent

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

71,158

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #169772

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm

Recruitment Communication yog ib qho kev tsim duab cim uas raug tsim los rau ib lub tuam txhab technology txoj kev nrhiav cov tub ntxhais kawm los xyaum ua haujlwm. Daim duab tseem ceeb qhia txog ib tug neeg sawv ntawm ib lub pob kheej nruab nrab, thaum cov nplaim dej ntas sawv cev rau tib neeg lub hwj chim uas loj hlob zuj zus nyob rau tiam digital. Cov duab kos npaj ua ntej raug npaj hauv Photoshop thiab Illustrator, cov khoom peb-sab (3D) thiab cov qhov chaw raug tsim hauv Cinema 4D, thiab hom animation raug kho hauv After Effects. Qhov layout hloov tau raws li social media, cov websites thiab cov ntawv luam loj lo rau phab ntsa. Qhov kev tsim no qhia txog tus txheej txheem nrhiav neeg ua haujlwm kom meej rau cov hluas uas nrhiav haujlwm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Recruitment Communication Kev Tsim Duab Cim Rau Kev Nrhiav Neeg Ua Haujlwm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Qhov Loj & Ntim: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Cov Ntsiab Lus: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Thev Naus Laus Zis Tsim Khoom: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Kev Sib Tw Tsim Qauv: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Kev Tshawb Fawb: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Kev Txhawb Siab: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Txheej Txheem Ua Hauj Lwm: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Cov Tswv Cuab Pab: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Kev Qhuas Duab: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design