Bon Vivant Phau Ntawv Xov Xwm Qhia by Kiyoka Yamazuki

Bon Vivant Phau Ntawv Xov Xwm Qhia by Kiyoka Yamazuki is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2025

Bon Vivant Phau Ntawv Xov Xwm Qhia

by Kiyoka Yamazuki

Client: Bon Vivant / Credit union

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Bon Vivant Phau Ntawv Xov Xwm Qhia

Phau ntawv xov xwm qhia no raug faib tawm los ntawm Shinkin cov tsev txhab nyiaj thoob plaws teb chaws, yog li cov neeg siv tuaj yeem khaws tau yooj yim. Nws lub hom phiaj yog los txhawb cov yam ntxwv zoo nkauj thiab cov khoom tshwj xeeb ntawm txhua cheeb tsam raws li ib qho cuab yeej sib txuas lus ntawm Shinkin cov tsev txhab nyiaj, lawv cov neeg siv, thiab cov zej zog hauv cheeb tsam, thiab los txuas cov neeg nrog rau cheeb tsam ntawd. Nws tau tsim ib daim duab npog uas ua rau koj xav khaws nws. Nws yog ib daim duab kos tes uas nco tau nrog cov xim ci ntsa iab zoo nkauj. Cov neeg nyeem tau hais tias phau ntawv xov xwm no coj rov qab cov kev nco txog lub caij nyoog thiab lawv lub zos uas ua rau xav txog yav tas los.

The Recognition

About the A' Design Award Nyiaj

Bon Vivant Phau Ntawv Xov Xwm Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Bon Vivant Phau Ntawv Xov Xwm Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bon Vivant Phau Ntawv Xov Xwm Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magazine is available at credit unions across Japan and is available for customers to pick up at their convenience. She created it with warm, hand-drawn illustrations and eye-catching colors to make it easy for customers to pick up and take home.
Dimensions & Packaging: Used for the cover illustration of the magazine.
Magazine size: 21cm x 15cm, 1mm thick (B5 size), about 15 pages
Published bimonthly, this year's theme is "World Heritage Sites and Festivals."
The illustrations are mostly hand-drawn, but sometimes Photoshop is used.
Tags: #142430 Graphic, Illustration and Visual Communication Design Category Silver Award / Kumano Kodo
Production Technology: My works are mainly hand-drawn illustrations using brushes, acrylic paints, illustration boards, compasses, rulers, ruling pens, etc., and some are retouched in Photoshop.
Design Challenge: She didn't know how the magazine actually got from store shelves to customers' hands. However, the magazine did receive feedback from readers. One such comment, "Looking at the illustration on the cover, I felt nostalgia and a sense of the season, and it reminded me of home," made her happy.She didn't quantify the actual effect, so she doesn't know, but it seems that this activity was effective.
Research: This magazine is a pamphlet distributed free of charge by Shinkin banks nationwide. How do customers get it? We think it is important for customers to get to know the local people and towns. She created eye-catching illustrations that convey the warmth and nostalgia of the town. As a result, people visit the area (by buying local products, etc.) and learn about its good points. I think this has connected people and towns.
Inspiration: This project was created as an information tool that can be placed in the storefronts of Shinkin banks nationwide and can be freely taken home. It is also an information magazine based on the concept of "shinkumi," which energizes people and cities. The theme of the issue for which she was asked to illustrate was Hiroshima Summer. She created an illustration based on the theme of the Itsukushima Shrine Orchestra Festival, which energizes people and cities.
Project Duration: She was commissioned to do this project by a planning and production company (BOON Corporation + Shinkumi Sogo Service Corporation). She produced six books per year for each month over five years (30 books) from January 2011 to April 2018. The project was supervised by the National Federation of Shinkin Banks.
Operation Flow: Installed at Shinkin Bank branches/
Distributed free of charge/Information and gifts
This information magazine introduces people, industries, local products, and tourist spots working hard in each region of Japan, helping to steadily connect people and cities.
Image Credits: Main image is Image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #2 Illustrator Kiyoka Yamazuki 2014
Optional image #3 Illustrator Kiyoka Yamazuki 2014
Optional image #4 Illustrator Kiyoka Yamazuki 2015