Levelplay Brandsite Responsive Website Design by Shakes Design

Levelplay Brandsite Responsive Website Design by Shakes Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Vev Xaib thiab Kev Tsim Vev Xaib Competition Category.

NyiajVev Xaib· 2025

Levelplay Brandsite Responsive Website Design

by Shakes Design

Client: LVL Corp.

A' Design Award Nyiaj Winner in Vev Xaib Category

85,717

Verified Award Winner

Verify Award Status for #170189

Visit Site View at A' Design Award Press Release Award Badge

The Design

About Levelplay Brandsite Responsive Website Design

The Levelplay Web Design and Be Like Liquid Visual carve a unique position in the industry, setting the brand apart with a bold fusion of nostalgia, character driven branding, and creative communication. Inspired by retro gaming and a rebellious spirit, the design captures fluidity and motion, mirroring the essence of liquid cooling technology. With high quality graphics and immersive storytelling, the website transforms into an interactive experience, reinforcing the Levelplay playful yet high performance identity.

The Recognition

About the A' Design Award Nyiaj

Levelplay Brandsite Responsive Website Design yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Levelplay Brandsite Responsive Website Design xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Levelplay Brandsite Responsive Website Design yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Levelplay is a pioneering brand in PC cooling technology, specializing in Liquid Cooling Solutions. The Be Like Liquid Web Design is a tribute to a legend, a rebel, and a fighter-embodying adaptability, resilience, and mastery. The creation of this web experience is a seamless blend of cutting-edge technology and immersive artistry, using interactive animations, arcade-style transitions, dynamic cursor effects, and fluid motion graphics to bring the site to life.
Dimensions & Packaging: The Levelplay website is optimized for performance, responsiveness, and SEO, ensuring seamless access across devices. A well-structured title tag, high-quality meta description, and descriptive anchor text enhance search visibility and user experience. Valid hreflang and rel canonical tags ensure proper regional targeting and prevent duplicate content issues. All images include alt attributes, reinforcing accessibility and SEO best practices while securing strong search rankings.
Tags: levelplaytech, belikeliquid, pccooling, liquidcooling, lvl, levelplay, pccomponents, pcdiy,
Production Technology: The Levelplay Web Design was built on WordPress, leveraging a highly flexible platform to build and craft a seamless, high-performance user experience. Custom CSS was implemented for precise styling, animations, and interactivity. 3D animations were created in Blender, while 2D motion graphics and animated transitions were developed in After Effects. The site also integrates Lottie animations, ensuring lightweight yet fluid visuals that enhance engagement without compromising speed. Every element was meticulously designed to push the boundaries of interactive web design.
Design Challenge: While its inspiration is rooted in nostalgia, this design was meticulously crafted to be a unique artistic interpretation that pushes the boundaries of web design. The challenge was to seamlessly connect the website’s aesthetics to the essence of Levelplay products, requiring deep exploration and iteration. Be Like Liquid became more than a phrase - it evolved into a core brand philosophy, shaping both the web experience and the Levelplay identity.
Research: Our research mainly included the competitive landscape as well as other emerging players in different industries the goal to craft a very different identity from the big players and position the brand as a fun go-to-alternative.
Inspiration: The Levelplay Web Design merges retro gaming aesthetics with bold visuals and interactivity, creating a cutting-edge digital experience. It blends nostalgia and modernity, capturing the thrill of arcade games while redefining digital engagement for todays gamers. Levelplay champions adaptability and fun, proving tech should be powerful yet enjoyable. Camouflage visuals and custom emojis turn product pages into an interactive battleground, reinforcing its rebellious identity.
Project Duration: The project took 6 months to complete, including web concept, custom animations, content and web development.
Operation Flow: This web design redefines digital engagement through its bold artistic vision and gamified user experience. Unlike conventional PC component websites, Levelplay transforms its online presence into an interactive playground. Scrolling triggers animations, hover effects create playful interactions, and dynamic visual feedback enhances user engagement. Rather than passively browsing, visitors become active players in a gamified digital experience.
Patents: LVL Corp.
shakes bkk Co., Ltd.
Team Members: Lead Designer: Bomin Klaithin
Creative Director: Prompong Hakk
2D Animator & Retouch: Pumepat Akkharamahawong
3D Animator: Phacanan Thongpila
Renderings: Thoranisorn Hurapan
Project Direction: Richard Chen
Image Credits: LVL Corp.