Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design) by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2025

Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design)

by LMNT Company

Client: LMNT Company

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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The Design

About Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design)

Namuh Investment Rebranding yog ib qho kev tsim cim lag luam (brand identity design) uas tsim los rau ib lub platform nqis peev (investment) uas muaj hom phiaj rau cov Millennials thiab Gen Z. Qhov kev hloov cim lag luam tshiab no coj lub platform tawm ntawm kev muag khoom nyiaj txiag (stock trading) mus rau kev loj hlob ntawm tus kheej los ntawm kev nqis peev. Ib txoj kev tsim qauv (design system) uas siv daim qauv qhov rooj (door motif) los ua cim qhia txog kev muaj vaj huam sib luag tshiab, thiab siv tau zoo sib xws rau txhua qhov chaw uas cov neeg siv khoom ntsib lub platform. Cov duab kos (illustrations) muaj tswv yim tshiab ua rau kev nqis peev pom zoo li yooj yim thiab txais tau yooj yim. Lub tswv yim Daily Shift txhawb kom cov kev siv nyiaj txhua hnub tau hloov mus ua kev nqis peev rau lub neej yav tom ntej.

The Recognition

About the A' Design Award Tooj

Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Namuh Investment Rebranding Kev Tsim Cim Lag Luam (Brand Identity Design) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions & Packaging: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Research: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Project Duration: Seoul, Republic of Korea
Operation Flow: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Team Members: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Image Credits: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.