Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2025

Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom

Yanghe Naked Bottle Liquor yog ib qho kev tsim ntim khoom rau baijiu, uas yog ib hom cawv cub ntawm Suav teb. Lub raj iav crystal muab tus duab raj plum uas yog ib txwm muaj los sib xyaw nrog cov kab yooj yim thiab niaj hnub nimno. Muaj ib qho duab zoo li kub tshis nyob ntawm lub raj uas hais txog tus qauv tshis ib txwm muaj ntawm lub npe khw. Daim ntawv lo duab npauj npaim tseem khaws cia thiab muab kho kom zoo dua, nrog cov kab dawb huv thiab kev sib xyaw xim uas tsis loj heev. Lub xim xiav-ntsuab ntawm lub raj ua rau nws tshwj xeeb thaum muab tso rau ntawm cov txee muag khoom. Qhov kev tsim no lub hom phiaj yog ua kom cov cawv raj dawb huv muaj txiaj ntsig siab dua rau tus neeg pom thiab muaj lub npe khw uas pom tseeb. Lub raj ntsuas tau 76 los ntawm 76 los ntawm 257 millimeters.

The Recognition

About the A' Design Award Kub

Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yanghe Naked Bottle Liquor Lub Raj Cawv Baijiu Kev Ntim Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd