Su Jiu Dong Po Kev Ntim Cawv los ntawm Liandong Zhang and Xueqian Zhang

Qhov qauv tsim Su Jiu Dong Po Kev Ntim Cawv los ntawm Liandong Zhang and Xueqian Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Su Jiu Dong Po Kev Ntim Cawv

los ntawm Liandong Zhang and Xueqian Zhang

Tus Neeg Siv: Jiangsu Shuanggou Distillery Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,256

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170849

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Su Jiu Dong Po Kev Ntim Cawv

Su Jiu Dong Po yog ib pab plaub lub raj cawv uas tau txais kev tshoov siab los ntawm cov paj huam thiab lub neej ntawm tus kws sau paj huam Su Shi. Txhua lub raj sawv cev rau ib theem ntawm tus kws sau paj huam lub neej, txij thaum tseem hluas muaj zog kawg li mus txog rau thaum laus muaj kev ywj pheej ntawm lub siab. Cov raj tau ua los ntawm cov khoom iav-crystalline dawb paug thiab ua raws li tus qauv meiping plum vase uas ntaus tag nrho, muaj lub qhov ncauj nqaim thiab lub cev puv npo uas ua rau nco txog cov tais diav Song dynasty. Sab nraud tau raug puab ua duab nrog, thiab cov qauv hloov ntawm qhov ntxig heev mus rau qhov tsawg heev los qhia txog kev ntws ntawm ib tug dej ntws. Cov duab paj huam raug hloov ua ib qho kev sib cav pom thiab kov tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Su Jiu Dong Po Kev Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Su Jiu Dong Po Kev Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Su Jiu Dong Po Kev Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Qhov Loj & Ntim: 300mmX120mmX420mm
Cov Ntsiab Lus: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Thev Naus Laus Zis Tsim Khoom: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Kev Sib Tw Tsim Qauv: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Kev Tshawb Fawb: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Kev Txhawb Siab: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Lub Sij Hawm Ua Hauj Lwm: 2024.5-2025.1 Nanjing, Jiangsu province
Txheej Txheem Ua Hauj Lwm: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Cov Tswv Cuab Pab: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kev Qhuas Duab: Jiangsu Shuanggou Distillery Co., Ltd