Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam los ntawm Moataz Mohamed

Qhov qauv tsim Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam los ntawm Moataz Mohamed yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

HlauKev Tshaj Tawm· 2025

Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam

los ntawm Moataz Mohamed

Tus Neeg Siv: Samsung Electronics Egypt

Tus Yeej A' Design Award Hlau hauv Pawg Kev Tshaj Tawm

49,742

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #171305

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam

Samsung lub phiaj xwm tshiab tshaj plaws sib txuas kev khav theej hauv teb chaws, kev ua kis las zoo tshaj plaws, thiab technology siab heev los rov qhia nws txoj kev ua thawj coj hauv kev tsim tshiab TV. Qhia txog Ahmed El Gendy, nws qhia txog kev ceev, kev raug, thiab zoo, uas yog cov yam ntxwv uas cov neeg ua kis las zoo thiab Samsung lub TV uas muaj zog AI sib koom. Nrog cov duab zoo nkauj thiab kev piav dab neeg uas koom nrog, lub phiaj xwm no qhia txog El Gendy thiab Samsung txoj kev cog lus rau kev zoo tshaj plaws. Ua hauv Egypt rau lub ntiaj teb, nws qhia txog kev ua haujlwm zoo thoob ntiaj teb thiab txhais dua qhov kev saib.

Qhov Lees Paub

Txog A' Design Award Hlau

Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Globally Made in Egypt Phiaj Xwm Tsim Hom Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation.
Qhov Loj & Ntim: tv models featured: neo qled 8k, oled, the frame
display technology: ai powered upscaling, ultra fast refresh rates, deep contrast
Resolution: 8k for neo qled 8k, oled, the frame
Technical Focus: Precision color rendering, immersive display quality, motion smoothness for sports and action content.
Campaign format: ooh (out-of-home), digital ads, and social media visuals.
Cov Ntsiab Lus: Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing
Thev Naus Laus Zis Tsim Khoom: The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definition visuals with exceptional clarity and color accuracy. The campaign highlights features like high refresh rates for smooth motion, deep contrast levels, and ai enhanced upscaling. The visual execution uses advanced cgi and digital rendering to seamlessly integrate ahmed el gendy’s presence with the tvs, making the branding message more immersive and engaging.
Kev Sib Tw Tsim Qauv: One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation.
Let me know if you need any refinements!
Kev Tshawb Fawb: This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership.
Kev Txhawb Siab: The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports.
Lub Sij Hawm Ua Hauj Lwm: The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets.
Txheej Txheem Ua Hauj Lwm: The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms.
Cov Patent: Copyrights belong to Samsung Electronics, 2025.
Trademark: "Samsung AI TV" (2025) Samsung Electronics.
All visual and conceptual assets used in the campaign are the intellectual property of Samsung Electronics and its creative partners.
Kev Qhuas Duab: Creative Director: (Moataz Mohamed).