Parsirang Tus Tsim Qe by Mohsen Koofiani

Parsirang Tus Tsim Qe by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2025

Parsirang Tus Tsim Qe

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Parsirang Tus Tsim Qe

Hauv chav tsim qauv, tus kws tsim qauv tau tsom siab los tsim ib lub ntim khoom uas muaj tus kheej tshwj xeeb. Lawv tau kos duab ib tug qaib hnav phuam caj dab los qhia txog qhov chaw nyob nroog thiab muaj kev tshiab. Xim daj sawv cev rau qe daj thiab thaum sawv ntxov sov so, thaum xim liab ntxiv lub zog thiab qhov tseeb tiag. Cov ntawv sau tau tuab thiab pom meej, ua kom cov lus xa tau sai. Tom qab ntau teev ntawm kev kho kom zoo, tus qauv zaum kawg tsis yog tsuas yog lub ntim khoom xwb; nws qhia zaj dab neeg ntawm ib lub teb nyob nroog thiab cov qe tshiab, xa kev ntseeg siab thiab qhov zoo rau cov neeg yuav khoom.

The Recognition

About the A' Design Award Tooj

Parsirang Tus Tsim Qe yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Parsirang Tus Tsim Qe xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Parsirang Tus Tsim Qe ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani