Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus by Chushan Design

Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #171508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus

Wanmu Qianjin yog ib lub thawv ntim khoom plig rau cov tshuaj yej astragalus. Lub thawv sab nraud xim ntsuab txho zoo li qe zeb emerald muaj ib daim phiaj hlau luam kub uas txaug tau raws li tus qauv ntawm cov ntawv cim vaj ntxwv Qing. Daim ntawv muaj kua pob qhia txog cov toj roob hauv pes hav zoov, thiab cov paj ntaub kub piv txog cov peev txheej astragalus. Thaum qhib lub thawv yuav pom sab hauv luam kub nrog peb lub tais kub uas muab los ua ke tau ua ib daim duab toj roob Saihanba. Ib lub tais twg ntim kaum lub hnab me, txaus siv tau peb caug hnub. Lub thawv no rov ntim dua tau, thiab txhua zaus yuav khoom yuav muaj ib tsob ntoo raug cog tshiab.

The Recognition

About the A' Design Award Nyiaj

Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wanmu Qianjin Lub Thawv Ntim Tshuaj Yej Astragalus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members: Yin Peng
Li Linlin
Liu Xinrui
Image Credits: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.