Tels Cargo Kev Txheeb Cim Lag Luam los ntawm Nargiza Usmanova

Qhov qauv tsim Tels Cargo Kev Txheeb Cim Lag Luam los ntawm Nargiza Usmanova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

HlauKev Tshaj Tawm· 2025

Tels Cargo Kev Txheeb Cim Lag Luam

los ntawm Nargiza Usmanova

Tus Neeg Siv: TELS Cargo

Tus Yeej A' Design Award Hlau hauv Pawg Kev Tshaj Tawm

52,229

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172023

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tels Cargo Kev Txheeb Cim Lag Luam

Tels Cargo yog ib qho kev txheeb cim lag luam tsim los rau ib lub tuam txhab thauj khoom hauv Tebchaws Europe uas tsom mus rau kev thauj khoom tsheb. Lub cim khaws cia cov ntawv sau, cov xim, thiab tus cim tsib kab ntawm lub pallet qub, yog li kev paub txog nws tseem nyob ruaj khov. Ib qho puab hlaws duab kheej sawv cev rau lub hnub thiab qhov kaj. Ob tug ntawv G thiab O hauv lo lus Cargo raug koom ua ke los qhia txog kev txav mus los. Qhov kev txheeb cim no raug siv rau qauv tsheb thauj khoom, phiaj daim ntawv qhia hnub, khoom siv hauv chaw ua haujlwm, ntawv xa lus zoo siab, raj dej, hnab, moos ntxa tsev, chaw teeb tsa nthuav qhia khoom, thiab khoom plig. Cov xim av thiab txiv kab ntxwv pab ua kom pom tau lub ntsiab zoo tshiab thiab kev ua haujlwm txawj ntse.

Qhov Lees Paub

Txog A' Design Award Hlau

Tels Cargo Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Tels Cargo Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Tels Cargo Kev Txheeb Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Qhov Loj & Ntim: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Cov Ntsiab Lus: Branding, Identity, Graphic design, Logo design, Visual design
Thev Naus Laus Zis Tsim Khoom: All advertising product layouts are created using graphic design software.
Kev Sib Tw Tsim Qauv: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Kev Tshawb Fawb: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Kev Txhawb Siab: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Lub Sij Hawm Ua Hauj Lwm: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Txheej Txheem Ua Hauj Lwm: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Cov Patent: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Kev Qhuas Duab: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk