Hla mus rau cov ntsiab lus
Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu los ntawm Wen Liu

Qhov qauv tsim Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu los ntawm Wen Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.


NyiajNtim Khoom· 2026

Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu

los ntawm Wen Liu

Tus Neeg Siv: Shenzhen Oracle Creative Design Co.,Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

38,040

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #173079

Xim

Qhov Tsim

Txog Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu

Zhen Yuan Zeng yog ib qho kev tsim thawv ntim rau cawv baijiu qub, uas yog ib yam cawv txheej txheem ntawm Suav teb. Lub raj cawv yog tsim los ntawm av nplaum ci (ceramic) thiab muaj tus qauv zoo li lub hub cawv txheej txheem uas raug hloov ua tus qauv niaj hnub no. Cov phab ntsa geometric uas tsim tau meej ua rau tus qauv qub zoo nkauj tuaj thiab ua rau nws saib sib dua. Lub hau uas muaj cov kab nthwv dej yog piv txog kev cia cawv qeeb qeeb kom qub nyob hauv lub hub. Lub raj cawv raug qhwv nrog daim ntawv sulphate, uas ua rau tus duab mos tuaj thiab npog ib feem ntawm tus qauv. Tus neeg siv yuav tev daim ntawv tawm, yog li lub raj cawv yuav tshwm tawm ib kauj ruam zuj zus. Lub thawv ntim muaj qhov ntsuas 85 x 85 x 165 milimeters.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zhen Yuan Zeng Lub Thawv Ntim Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb
With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Qhov Loj & Ntim
85mm*85mm*H165mm
Cov Ntsiab Lus
Premium Baijiu, Cultural Tracing
Thev Naus Laus Zis Tsim Khoom
The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Kev Sib Tw Tsim Qauv
The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Kev Tshawb Fawb
Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Kev Txhawb Siab
The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Lub Sij Hawm Ua Hauj Lwm
August 2024, Shenzhen, China
Txheej Txheem Ua Hauj Lwm
The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Cov Tswv Cuab Pab
Creative Direction: Wen Liu
Design Execution: Yuan Jin

Txhawb Nqa

Tshawb Nrhiav Tshaj Designers.org

Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.

Qauv Tsim Zoo Tsim Nyog Tau Txais Kev Qhuas Zoo

A' Design Award yog ib qho khoom plig thoob ntiaj teb, muaj kws txiav txim rau qauv tsim zoo. Koom nrog A' Design Award kom tau txais lub cib fim tau txais kev qhuas raws li kev txawj ntse, tau koob meej, kev hwm thiab kev tshaj tawm rau koj txoj hauj lwm. Xa koj txoj hauj lwm rau A' Design Award thiab sib tw rau qhov khoom plig A' Design Prize uas ntshaw tshaj plaws.

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