Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab los ntawm Wen Liu

Qhov qauv tsim Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab los ntawm Wen Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2026

Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab

los ntawm Wen Liu

Tus Neeg Siv: Shenzhen Oracle Creative Design Co.,Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

5,307

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #173417

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab

Chateau Loulan yog ib qho kev tsim ntim khoom rau cov cawv txiv hmab dawb uas muaj cawv tsawg thiab qab zib me ntsis uas tsim hauv tebchaws Suav. Daim ntawv lo ntawm lub fwj yog tsim los ntawm hlau nrog kev pleev xim ib feem thiab ua kom pob txha zoo li dej khov, thiab nws piav txog tus poj niam keeb kwm hu ua Loulan Beauty. Cov qhov tho uas tau tswv yim los ntawm txoj kev sau ntawv "flying white" hauv Suav txuj ci sau ntawv ua tau ib lub qhov rais pom tshab uas qhia tau cov xim ntawm cov cawv sab hauv. Cov kab sau ntawv txuj ci nyob rau hauv qab ntawm lub fwj ua rau nco txog thaj av suab puam ntawm lub tsev tsim cawv. Lub fwj muaj qhov ntsuas 76 los ntawm 76 los ntawm 300 milliv.

Qhov Lees Paub

Txog A' Design Award Hlau

Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Chateau Loulan Lub Ntim Khoom Rau Fwj Cawv Txiv Hmab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Qhov Loj & Ntim: 76mmx76mmx300mm
Cov Ntsiab Lus: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Thev Naus Laus Zis Tsim Khoom: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Kev Sib Tw Tsim Qauv: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Kev Tshawb Fawb: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Kev Txhawb Siab: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Lub Sij Hawm Ua Hauj Lwm: August - December 2024, Shenzhen, China
Txheej Txheem Ua Hauj Lwm: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Cov Tswv Cuab Pab: Creative Direction: Wen Liu
Design Execution: Weijun Liu