Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv by Sinong Wu

Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv by Sinong Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv

by Sinong Wu

Client: Sinong Creative

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #174018

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv

Wuliangye Yuandingjinsheng yog ib qho kev tsim lub thawv ntim rau cov cawv baijiu Suav uas siv rau hauv rooj noj mov ua tshoob. Lub thawv qhib los ntawm txoj kev rub tawm, ua rau ob tug panda uas kos raws li kev pleev xim ink zoo li nkawd sib puag. Rau qhov duab piav txog cov theem ntawm lub neej sib koom yog txuas nrog cov kauj ruam qhib lub thawv. Lub raj mis tus duab yog raws li tus xyoob, thiab lub hau raws li tus qauv ntawm lub pob paj xaws ib txwm muaj. Lub thawv yog tsim los ntawm cov ntaub ntawv pulp uas rov siv tau dua. Lub qhov ncauj raj mis uas kauv ua tau rau lub raj mis rov siv dua ua ib lub khob los sis ib lub hwj paj.

The Recognition

About the A' Design Award Tooj

Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wuliangye Yuandingjinsheng Lub Thawv Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions & Packaging: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Production Technology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Challenge: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Research: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Project Duration: Complete the design in Chengdu, China in the first quarter of 2025.
Operation Flow: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patents: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Team Members: Sinong Wu
Image Credits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.