Qhov qauv tsim Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab los ntawm Tingwei Chang - Bank Sinopac yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.
HlauNtim Khoom· 2026
Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab
los ntawm Tingwei Chang - Bank Sinopac
Tus Neeg Siv: Bank SinoPac
Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #174319Qhov Tsim
Txog Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab
Cov Ntawv: Cov khoom plig no muaj ib lub thawv qhwv uas tau kos duab, muaj ob lub thoob Dej Vam Meej thiab ib daim ntawv liab hu xov tooj uas sib txuas lus tau. Qhov kev tsim no rov qhia dua txoj kev pub khoom plig ib txwm siv los ntawm kev piav dab neeg pom kev, cov cim ntawv qhia, thiab kev sib txuas lus digital uas koom ua ke. Los ntawm kev muab cov duab Xyoo Tshiab ib txwm muaj nrog cov yam ntxwv sib txuas lus niaj hnub no ua ke, txoj haujlwm no nthuav tawm ob qho khoom uas kov tau thiab digital rau hauv ib qho kev lom zem sib koom ua ke. Kev muab cov cim ib txwm muaj thiab kev sib txuas lus digital koom ua ke qhia txog ib txoj kev uas txuas cov kab lis kev cai uas tau tsim tseg nrog rau cov txoj kev sib txuas lus niaj hnub nimno.
Qhov Lees Paub
Txog A' Design Award Hlau
Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Fountain Of Fortune Lub Hom Phiaj: Kev Qhwv Khoom Xyoo Tshiab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Qhov Loj & Ntim
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Cov Ntsiab Lus
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Thev Naus Laus Zis Tsim Khoom
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Kev Sib Tw Tsim Qauv
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Kev Tshawb Fawb
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Kev Txhawb Siab
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Lub Sij Hawm Ua Hauj Lwm
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Txheej Txheem Ua Hauj Lwm
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Cov Patent
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Cov Tswv Cuab Pab
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Kev Qhuas Duab
- All images by Bank SinoPac.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
