Hla mus rau cov ntsiab lus
Dukang Soullink Lub Thawv Ntim Cawv los ntawm Wei Li

Qhov qauv tsim Dukang Soullink Lub Thawv Ntim Cawv los ntawm Wei Li yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.


ToojNtim Khoom· 2026

Dukang Soullink Lub Thawv Ntim Cawv

los ntawm Wei Li

Tus Neeg Siv: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

8,084

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #174343

Xim

Qhov Tsim

Txog Dukang Soullink Lub Thawv Ntim Cawv

Dukang Soullink yog ib qho kev tsim lub thawv ntim rau ib txheej khoom plig cawv uas muaj ob lub raj mis. Txheej no ntim tau 580 millilitres ntawm Baijiu hauv ob lub raj mis uas ntim tau 322 thiab 258 millilitres, nrog cov cawv muaj zog 52 feem pua. Lub thawv khoom plig ntsuas tau 125 los ntawm 96 los ntawm 160 millimetres. Cov duab nthwv suab raug txaug rau hauv cov raj mis uas muaj cov qauv zoo li iav crystal, thiab ob lub raj mis ua tau ib daim duab tiav thaum muab tso ua ke ib sab. Cov ntaub silicone hauv lub thawv pab tiv thaiv kev tsoo. Qhov kev tsim no muab lub ntsiab lus ntawm kev phooj ywg ze los ua ib hom lus pom tau rau kev haus cawv ua ke thiab kev muab khoom plig.

Qhov Lees Paub

Txog A' Design Award Tooj

Dukang Soullink Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dukang Soullink Lub Thawv Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dukang Soullink Lub Thawv Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb
Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Qhov Loj & Ntim
Width 125mm x Depth 96mm x Height 160mm
Cov Ntsiab Lus
Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Thev Naus Laus Zis Tsim Khoom
Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Kev Sib Tw Tsim Qauv
Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Kev Tshawb Fawb
Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Kev Txhawb Siab
The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Lub Sij Hawm Ua Hauj Lwm
2025-07-01
Txheej Txheem Ua Hauj Lwm
52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Cov Tswv Cuab Pab
Liu Xinhui, Dong Jinghong, Li Wei

Txhawb Nqa

Tshawb Nrhiav Tshaj Designers.org

Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.

Qauv Tsim Zoo Tsim Nyog Tau Txais Kev Qhuas Zoo

A' Design Award yog ib qho khoom plig thoob ntiaj teb, muaj kws txiav txim rau qauv tsim zoo. Koom nrog A' Design Award kom tau txais lub cib fim tau txais kev qhuas raws li kev txawj ntse, tau koob meej, kev hwm thiab kev tshaj tawm rau koj txoj hauj lwm. Xa koj txoj hauj lwm rau A' Design Award thiab sib tw rau qhov khoom plig A' Design Prize uas ntshaw tshaj plaws.

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