Qhov qauv tsim Lu Zu 30 Kev Ntim Cawv Baijiu los ntawm Sinong Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.
NyiajNtim Khoom· 2026
Lu Zu 30 Kev Ntim Cawv Baijiu
los ntawm Sinong Wu
Tus Neeg Siv: Sinong Creative
Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #174397Qhov Tsim
Txog Lu Zu 30 Kev Ntim Cawv Baijiu
Lu Zu 30 yog ib qho kev tsim ntim khoom rau cov cawv Baijiu Suav uas tau khaws cia tau peb caug xyoo, tsim los rau kev ua koob tsheej tsib caug xyoo ntawm lub tsev cua cawv nyob rau Luzhou. Lub raj cawv muaj ib lub cev kheej kheej nrog cuaj theem qib nyob rau sab saud thiab ib tug duab zaj, thiab sab hauv qab raug hlawv txhuas kom ci zoo li iav hlau. Lub thawv sab nraud zoo li ib lub tsev Suav thaum ub thiab ntim tau ib phau ntawv nco txog thiab cov khob haus cawv. Daim paib sab xub ntiag muab ib lub moos xuab zeb los sib txuas nrog ib txoj hlua ntaub liab, uas lub moos xuab zeb sawv cev rau lub sijhawm thiab txoj hlua ntaub sawv cev rau kev zoo siab ua koob tsheej.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Lu Zu 30 Kev Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lu Zu 30 Kev Ntim Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lu Zu 30 Kev Ntim Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The Lu Zu brand, originating from 28 degrees north latitude, is known as the dragon vein of Chinese brewing in Luzhou City. The distillery was founded in the last century and uses cultural relics cellars for brewing. Built 50 years ago, designed as a commemorative edition for the brewery.
- Qhov Loj & Ntim
- 330mm x 280mm x 300mm
- Cov Ntsiab Lus
- Luzhou, Chinese Baijiu, Chinese Loong, luxury, Classical, Liquor
- Thev Naus Laus Zis Tsim Khoom
- Lu Zu 30 is made from wine that has been aged for 30 years. It is a commemorative wine for the 50th anniversary of its establishment and requires some luxury to celebrate this important moment
In the process planning of packaging design, designers make trade-offs between environmental friendliness, luxury, and cost control, using multiple processes to achieve this goal
In terms of box shaped craftsmanship, the left half is made by bonding environmentally friendly wood grain paper onto cardboard, while the right half is made by combining solid wood craftsmanship with carving The metal plaque on the front is made of zinc alloy mold, and the gold color on the metal plaque is achieved by anodizing process The semi transparent area inside the metal plaque is achieved using low-temperature glue dropping technology
The bottle is made of special glass melted at high temperature combined with metal grinding tools The metal plate on the front is smaller than the one on the box type, and the processing is consistent with the metal plate on the box type. The lower part of the bottle type adopts electroplating technology, which can achieve a mirror like metal effect. Before production, the parts that do not need electroplating need to be covered and cleaned. It is worth mentioning that cleaning is extremely important, which almost determines the final effect after electroplating. Many reasons for low yield are due to inadequate cleaning After electroplating, it is baked by attaching low-temperature labels
The lid is made of grinding tools combined with plastic, and the bottle cap is colored using vacuum electroplating technology. - Kev Sib Tw Tsim Qauv
- The most difficult part of this design is the choice of creative direction. The distillery is located in Luzhou City, China, which is known as the dragon vein of Chinese Baijiu brewing, with rich regional culture and liquor culture.
How to choose creative points has become a key focus. This year marks the 50th anniversary of the clear registration record, but in fact, the history of the distillery has exceeded the 50th anniversary.
After communicating with the person in charge of the distillery, the designer decided to commemorate this important moment around "Brewing Dragon Vein" and "Traditional Culture". More Chinese drinking consumers love the traditional and regional culture here, which is an important part of Chinese brewing. - Kev Tshawb Fawb
- As a high-end Baijiu (Chinese white liquor) packaging design for Lu Zu 30, the designer conducted in-depth research and understanding of the distillery before commencing the design process. This research encompassed various aspects, including geographical location, the distillery's historical and cultural background, as well as the regional culture. In the final design, the designer comprehensively integrated elements of regional culture and the historical relic fermentation pits (referring to the "money" here might be a misinterpretation; it's likely referring to the valuable or significant nature of these pits) into the packaging.
Additionally, the designer also incorporated national cultural concepts such as "Qiankun" (the universe or cosmos in Chinese philosophy), "perfection," and "celebration" into the design. - Kev Txhawb Siab
- The Lu Zu brand comes from Luzhou City, China. The distillery is part of China's cultural heritage and has a government protected cultural relic brewing cellar. Luzhou is also known as the dragon vein of Chinese liquor making and one of the cradles of China's important Baijiu.
This design project is a commemorative wine for the 50th anniversary of the winery. The designer celebrates this important moment with a luxurious and classical design style. Lu Zu 30 is made of Baijiu that has been aged for 30 years.
In terms of design, the design style is elegant and luxurious. At the same time, considering environmental protection, cost control and other aspects, the designer integrates regional culture, Baijiu culture, and designs with circular culture, dragon culture and heaven and earth culture.
The bottle is creatively designed in a circular shape with nine steps at the top, symbolizing the rising ideology of China. Combined with the shape of the dragon, the design is very exquisite. In the front logo design, the designer combines hourglass wearing with a red ribbon. The hourglass represents time, the red ribbon represents celebration, half a century of heritage and craftsmanship.
In the box design, we used classical Chinese architecture for creativity. Visually, it looks like a classical Chinese architecture, with a sense of ceremony. Inside, we designed a commemorative manual and wine glasses, a limited and luxurious high-end Baijiu, which is only for a few guests who are really obsessed with Baijiu to taste, bringing them a sense of ceremony and luxury experience. - Lub Sij Hawm Ua Hauj Lwm
- The project started in Chengdu in 2024 and the design will be completed in Chengdu in 2025.
- Txheej Txheem Ua Hauj Lwm
- This is a luxurious commemorative wine packaging design that resembles a classical and exquisite building. It can be opened by gently turning back, and is equipped with a wine glass and collection certificate inside, with a highly ceremonial opening method to commemorate this important moment.
- Cov Patent
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions. - Cov Tswv Cuab Pab
- Sinong Wu
- Kev Qhuas Duab
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
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