Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si by Yi Chen

Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si by Yi Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

HlauXov Tooj· 2026

Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si

by Yi Chen

A' Design Award Hlau Winner in Xov Tooj Category

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The Design

About Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si

Cov Ntawv Sau: Cuisino rov xav txog kev txiav txim siab txog zaub mov li ib qho kev cai ua si, hloov kev xaiv ib txwm mus rau lub sijhawm zoo siab. Siv kev tshawb fawb txog kev coj cwj pwm thiab UI ua si, nws txo qis kev nkees ntawm kev txiav txim siab thiab txhawb cov neeg siv kom noj zaub mov muaj kev noj qab haus huv dua yam tsis muaj kev ntxhov siab. Tau txais kev tshoov siab los ntawm cov kev ua si yooj yim thiab cov app kev noj qab haus huv, lub interface qhia txog kev noj mov nrog kev nco qab los ntawm cov kev sib cuam tshuam me me, cov nqi zog kev nce qib, thiab ib txoj kev pom uas ua rau lub siab tus yees. Qhov kev paub no ua rau kev noj haus huv tsis yog hais txog kev tswj hwm tab sis yog hais txog kev tsim cov cwj pwm zoo siab.

The Recognition

About the A' Design Award Hlau

Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Cuisino Lub Luag Haujlwm Tseem Ceeb: Kev Txhawb Nqa Kev Txiav Txim Siab Zaub Mov Ua Si tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimensions & Packaging: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Tags: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Production Technology: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Design Challenge: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Research: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiration: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Project Duration: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Operation Flow: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patents: Patent pending.
Copyrights belong to Yi Chen, 2025.
Team Members: Designer: Yi Chen
Image Credits: Image #1: Designer Yi Chen, Cuisino, 2025.