Shangze Fruit Music Farm Lub Thawv Khoom Plig los ntawm Enfonad

Qhov qauv tsim Shangze Fruit Music Farm Lub Thawv Khoom Plig los ntawm Enfonad yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Shangze Fruit Music Farm Lub Thawv Khoom Plig

los ntawm Enfonad

Tus Neeg Siv: Datong City Dongtian Mining Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

7,226

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #175429

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shangze Fruit Music Farm Lub Thawv Khoom Plig

Shangze Fruit Music Farm yog ib lub thawv khoom plig rau txiv lws suav, uas puab ua zoo li ib lub tshuab kaw suab cassette qub qub. Cov duab, xim thiab txoj kev tsim rov qab hais txog tus qauv zoo nkauj ntawm xyoo 1960 txog 1980. Muaj ib qho khoom nkauj yuav pib nrov thaum qhib lub thawv, tso lub nkauj ntawm lub npe lag luam uas muab hloov los ntawm ib zaj nkauj qub. Siv cov duab tiaj ntawm xov tooj cua, tshuab xaws khaub ncaws, yeeb yaj kiab thiab kiv cua nplooj toov laj, nrog rau tus cim ntawm lub npe lag luam hu ua Fanxi. Cov qhov puab zoo li lub txiv lws suav nyob hauv lub thawv tuav cov txiv thiab tiv thaiv lawv thaum lub sij hawm thauj mus los. Xim txiv kab ntxwv yog siv ua xim tseem ceeb kom nyiam cov neeg yuav khoom hluas.

Qhov Lees Paub

Txog A' Design Award Tooj

Shangze Fruit Music Farm Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Shangze Fruit Music Farm Lub Thawv Khoom Plig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Shangze Fruit Music Farm Lub Thawv Khoom Plig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Qhov Loj & Ntim: 4000*3000px
Cov Ntsiab Lus: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Thev Naus Laus Zis Tsim Khoom: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Kev Sib Tw Tsim Qauv: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Kev Tshawb Fawb: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Kev Txhawb Siab: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Lub Sij Hawm Ua Hauj Lwm: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Txheej Txheem Ua Hauj Lwm: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Cov Tswv Cuab Pab: Yifeng Qu,
Hanxiao Wang