Orla 55 Kev Qhia Txog Lub Npe Hom Khoom los ntawm Jesmynny Morais

Qhov qauv tsim Orla 55 Kev Qhia Txog Lub Npe Hom Khoom los ntawm Jesmynny Morais yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2026

Orla 55 Kev Qhia Txog Lub Npe Hom Khoom

los ntawm Jesmynny Morais

Tus Neeg Siv: Dinamize Empreendimentos

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

18,307

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #176149

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Orla 55 Kev Qhia Txog Lub Npe Hom Khoom

Lub npe hom khoom Orla 55 tau tsim los ntawm kev koom tes ze nrog lub tuam txhab tsim vaj tsev, tau txais kev tshoov siab los ntawm Brazil txoj kev tsim niaj hnub nyoog xyoo 1950. Nws qhov kev pom tus kheej muaj cov kab huv si, kev sib npaug ntawm cov duab geometric, thiab kev hais txog lub sijhawm ntawd me ntsis, tsim kev sib txuas meej ntawm lub tsev, nws hom lus tsim vaj tsev, thiab lub npe hom khoom nws tus kheej. Txoj kev sib koom ua ke no ua kom muaj kev tsim uas sib haum thiab tsis txawj laus uas qhia tau ob qho ntawm keeb kwm thiab tus yam ntxwv niaj hnub no ntawm qhov project.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Orla 55 Kev Qhia Txog Lub Npe Hom Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Orla 55 Kev Qhia Txog Lub Npe Hom Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Orla 55 Kev Qhia Txog Lub Npe Hom Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Qhov Loj & Ntim: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Cov Ntsiab Lus: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Thev Naus Laus Zis Tsim Khoom: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Kev Sib Tw Tsim Qauv: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Kev Tshawb Fawb: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Kev Txhawb Siab: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Txheej Txheem Ua Hauj Lwm: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Kev Qhuas Duab: Vídeo: Jesmynny Morais