Wakayama Umeshu Series Cawv Txiv Ntoo Plum los ntawm Fumiko Okazeri

Qhov qauv tsim Wakayama Umeshu Series Cawv Txiv Ntoo Plum los ntawm Fumiko Okazeri yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Wakayama Umeshu Series Cawv Txiv Ntoo Plum

los ntawm Fumiko Okazeri

Tus Neeg Siv: fodesign Inc.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

7,848

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #176284

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wakayama Umeshu Series Cawv Txiv Ntoo Plum

Los ntawm Wakayama, Nyij Pooj, muaj ib qho cawv txiv ntoo plum tsw qab thiab ib qho jelly cawv txiv ntoo plum txias txias. Tau txais kev tshoov siab los ntawm lub tswv yim ntawm kev sib pauv kab lis kev cai thiab kev sib ntsib uas tau cog rau hauv kev lig kev cai Suav, qhov tsim ntawd qhia tau ib qho kev xav uas yog Nyij Pooj heev los ntawm cov qauv mos mos thiab cov duab tsom mos mos. Thaum ob lub raj fwj raug muab tso sib ze, lawv tsim ib qho yeeb yam ntawm ib tug txiv neej thiab ib tug poj niam sib ntsib-tau ntes rau hauv kev tsim qhov ntim. Raws li ib qho khoom plig los ntawm Nyij Pooj, uas tau koob hmoov nrog cov roob loj loj, hiav txwv, cua hiav txwv, thiab tshav ntuj ci ntsa iab, nws nrog cov kev sib sau ua ke uas zoo siab nyob rau hauv Suav teb uas nyob deb.

Qhov Lees Paub

Txog A' Design Award Tooj

Wakayama Umeshu Series Cawv Txiv Ntoo Plum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wakayama Umeshu Series Cawv Txiv Ntoo Plum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wakayama Umeshu Series Cawv Txiv Ntoo Plum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Qhov Loj & Ntim: Width 60 mm x Depth 60 mm x Height 295 mm
Cov Ntsiab Lus: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Thev Naus Laus Zis Tsim Khoom: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Kev Sib Tw Tsim Qauv: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Kev Tshawb Fawb: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Kev Txhawb Siab: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Lub Sij Hawm Ua Hauj Lwm: It was exported and sold in Hangzhou, China in November 2022.
Txheej Txheem Ua Hauj Lwm: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Kev Qhuas Duab: Illustrator Yuri Mizutani