Yebuna Kev Ntim Kas Fes by Antonia Skaraki

Yebuna Kev Ntim Kas Fes by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2026

Yebuna Kev Ntim Kas Fes

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

A' Design Award Hlau Winner in Ntim Khoom Category

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Colors

The Design

About Yebuna Kev Ntim Kas Fes

Yebuna yog ib qho kev tsim vwm ntim rau ntau hom kas fes uas twb kib lawm. Tus cim npe no rub los ntawm Ethiopia, uas yog lub tebchaws yug kas fes, thiab los ntawm lo lus Amharic hu ua Yebuna. Lub logo uas muaj cov cim vos khwb ncig hais txog kev taug kev ntawm kas fes txij thaum pib mus txog rau hauv khob. Cov ntawv loj sawv ntsug ua rau pom tau zoo dua thaum muab tso rau saum txee, thiab cov xim ci ntsa iab uas tau tswv yim los ntawm cov dej ntws, tej roob thiab tej duab hnub poob hauv teb chaws Africa ua rau txhua hom kas fes txawv ntawm lwm hom. Cov kas fes muab ntim rau hauv cov hnab ruaj khov uas kaw rov tau dua thiaj li khaws tau qhov tshiab. Kev luam ntawv siab heev pab ua kom cov xim sib hloos zuj zus thiab cov xim tsaus nchav tawm los meej tseeb.

The Recognition

About the A' Design Award Hlau

Yebuna Kev Ntim Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Yebuna Kev Ntim Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Yebuna Kev Ntim Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas