Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab by Antonia Skaraki

Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab

by Antonia Skaraki

Client: Elgeka

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab

Hellenic Routes yog ib lub raj cawv txiv hmab uas siv tau dua tshiab, tsim los ua ib yam khoom cim txog kab lis kev cai. Lub raj iav plaub ceg no muaj ib daim duab tiaj zoo li phau ntawv uas ua rau yooj yim tuav thiab khaws cia. Cov ntawv lo raj tsim zoo li cov nyiaj xa ntawv (postage stamps) thiab qhia txog cov ris tsho keeb kwm ntawm txhua cheeb tsam uas muaj feem xyuam nrog cov thaj chaw ua cawv txiv hmab hauv tebchaws Kiv (Greece). Cov ntawv zoo tshaj plaws uas muaj cov nqaim ntawv xuas tau thiab kev luam ntawv meej meej ua rau cov duab kos ris tsho thiab cov duab ncig npoo tshwm tuaj zoo nkauj. Lub raj muaj qhov dav 96 mm, qhov tob 42 mm thiab qhov siab 175 mm. Daim duab tsim no caw kom rov qab siv dua ua ib yam khoom khaws cia lossis khoom dai ua kom zoo nkauj.

The Recognition

About the A' Design Award Nyiaj

Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hellenic Routes Lub Raj Cawv Txiv Hmab Siv Tau Dua Tshiab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas