Chuehfeng Hami Melon Wine Ntim Cawv by Yisong Hu

Chuehfeng Hami Melon Wine Ntim Cawv by Yisong Hu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2026

Chuehfeng Hami Melon Wine Ntim Cawv

by Yisong Hu

Client: Shijiazhuang Xianxing Brand Design Co., Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #176705

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chuehfeng Hami Melon Wine Ntim Cawv

Chuehfeng lub kwv yees ntim cawv txiv qhwv Hami muab kev lis kev cai hauv cheeb tsam ntawm lub nroog Hami hauv Xinjiang Uygur cheeb tsam tswj hwm nws tus kheej los sib xyaw nrog kev nkag siab muaj zog txog tus nqi ntawm cov khoom, uas qhia txog qub txeeg qub teg ntawm txoj Kev Lag Luam Kab Xov Paj Ntaub (Silk Road). Nws hloov cov khoom tshwj xeeb hauv cheeb tsam mus ua ib yam Cawv Ciam Teb uas piav txog kev lis kev cai ntawm txoj Kev Lag Luam Kab Xov Paj Ntaub, siv cov ntaub ntawv zoo rau ib puag ncig thiab ib lub hau raj tshiab uas kuj siv tau los ua lub tuav xyab hlawv. Cov thev naus laus zis ntawv qhia txawj ntse muab cov kev lis kev cai los sib xyaw nrog kev tsim tshiab niaj hnub no, xa tau ib qho kev tsim ntim khoom zoo, muaj ntau txoj hauj lwm.

The Recognition

About the A' Design Award Kub

Chuehfeng Hami Melon Wine Ntim Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Chuehfeng Hami Melon Wine Ntim Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chuehfeng Hami Melon Wine Ntim Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Dimensions & Packaging: 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Tags: CHUEHFENG Hami melon wine, Yisong Hu
Production Technology: Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Inspiration: This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Project Duration: The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Operation Flow: The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Image Credits: Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu