Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum by Wen Liu

Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum

by Wen Liu

Client: Longpai Food Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #176984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum

Longpai Kua Ntsev Taum yog ib qho kev tsim qauv ntim rau cov kua ntsev taum zoo tshaj plaws uas npaj rau kev kib zaub mov raws li Hunan tus qauv. Lub raj mis yog ua los ntawm iav pom kev thiab ntsuas tau 73.5 los ntawm 73.5 los ntawm 217.5 milliv. Daim ntawv lo txawv ntawm cov iav thiab nqa cov qauv kab lis kev cai rub los ntawm Hunan cov zaub mov thiab los ntawm txoj kev ib txwm cub hauv lub hub me thiab ziab tshav ntuj. Lub raj mis tus duab tsim los kom tuav ruaj khov thiab hliv tau tswj tau thaum ua zaub mov sai. Qhov kev tsim qauv txuas cov khoom mus rau nws qhov chaw ua zaub mov thiab txhim kho kev paub txog ntawm cov txee muag khoom.

The Recognition

About the A' Design Award Nyiaj

Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Longpai Soy Sauce Lub Thawv Ntim Kua Ntsev Taum yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Dimensions & Packaging: 73.5mm x 73.5mm x 217.5mm
Tags: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Production Technology: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Design Challenge: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Research: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Inspiration: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Project Duration: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Team Members: Creative Director: Wen Liu
Design Execution: Shaokun Xiao