Qhov qauv tsim Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv los ntawm Ying Song Brand Design Shenzhen Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2026

Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv

los ntawm Ying Song Brand Design Shenzhen Co., Ltd

Tus Neeg Siv: Kweichow Moutai Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

50,895

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #177057

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv

Kweichow Moutai Osaka Expo Edition yog ib qho kev tsim ntim khoom rau cov cawv nco txog uas tau tsim rau 2025 Osaka World Expo. Tus qauv tau txais kev tshoov siab los ntawm sab nraud ntawm Tuam Tshoj lub Tsev Nthuav Qhia (China Pavilion) thiab ua rau nco txog cov phau ntawv xyoob keeb cag ntawm Suav. Lub raj cawv av nplaum sawv nyob hauv ib qho chaw toj roob hauv pes hlau, thiab lub thawv yog tsim los ntawm daim txiag xyoob ecological, hlau thiab tawv cuav. Ib txoj kab keeb kwm hlau nyob saum lub thawv qhia txog kev sib raug zoo ntev ntawm lub npe khoom lag luam thiab World Expo. Ib tug ko tuav hlau uas zoo li lub hub cawv swb raws txoj kab keeb kwm los tig qhib lub thawv.

Qhov Lees Paub

Txog A' Design Award Kub

Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kweichow Moutai Osaka Expo Edition Kev Ntim Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Qhov Loj & Ntim: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Cov Ntsiab Lus: Chinese Baijiu packaging, packaging design, commemorative wine
Thev Naus Laus Zis Tsim Khoom: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Kev Sib Tw Tsim Qauv: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Kev Tshawb Fawb: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Kev Txhawb Siab: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Lub Sij Hawm Ua Hauj Lwm: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Txheej Txheem Ua Hauj Lwm: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Cov Tswv Cuab Pab: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Kev Qhuas Duab: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025