Minsheng Lesuke Kev Ntim Khoom los ntawm Hangzhou Minsheng Healthcare Co., Ltd

Qhov qauv tsim Minsheng Lesuke Kev Ntim Khoom los ntawm Hangzhou Minsheng Healthcare Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Minsheng Lesuke Kev Ntim Khoom

los ntawm Hangzhou Minsheng Healthcare Co., Ltd

Tus Neeg Siv: Hangzhou Minsheng Healthcare Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

6,608

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #177214

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Minsheng Lesuke Kev Ntim Khoom

Minsheng Lesuke yog ib qho kev tsim ntim khoom rau cov tshuaj pab txiav luam yeeb. Qhov kev tsim no siv lub cim ntsej muag luag nyav uas hloov zuj zus thiab ib pab xim uas muaj kev vam meej los txhawb siab tsis yog los ceeb toom. Lub thawv pib xim txiv kab ntxwv qhia txog qhov pib ntawm lub sijhawm txiav luam yeeb, hos lub thawv tuav ntev xim ntsuab qhia txog kev loj hlob thiab kev sib npaug. Cov chav tshuaj noj txhua hnub raug faib los ntawm cov kab ntais uas luam kub kom meej, yog li ib chav raug qhib txhua hnub thiab kev vam meej pom tau tas li. Lub cev thawv tsim los ntawm daim ntawv sib xyaw ua tau dua tshiab, thiab kaw kom tiav nrog daim ntawv tsis ci thiab ib daim yas mos rau kev kov.

Qhov Lees Paub

Txog A' Design Award Tooj

Minsheng Lesuke Kev Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Minsheng Lesuke Kev Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Minsheng Lesuke Kev Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Qhov Loj & Ntim: product dimensions, 82 mm x 25 mm x 125 mm
Cov Ntsiab Lus: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Thev Naus Laus Zis Tsim Khoom: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Kev Sib Tw Tsim Qauv: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Kev Tshawb Fawb: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Kev Txhawb Siab: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Lub Sij Hawm Ua Hauj Lwm: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Txheej Txheem Ua Hauj Lwm: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.