Kratistos Shopper Bag Kev Ntim Khoom by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.
HlauNtim Khoom· 2026
Kratistos Shopper Bag Kev Ntim Khoom
Client: Kratistos by Costis
A' Design Award Hlau Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #177263The Design
About Kratistos Shopper Bag Kev Ntim Khoom
Kratistos nthuav tawm nws lub hnab shopper rau moos tes uas muaj kev tsim tshiab, tau kev tshoov siab los ntawm tus logo ntawv A uas yog lub cim tseem ceeb ntawm lub npe, uas piv txog kev pib tshiab thiab kev zoo tshaj plaws. Tus qauv tsim tshwj xeeb ntawm lub hnab muab cov duab kos thiab txoj hlua ribbon los ua ke kom nthuav tawm tus logo tau zoo nkauj thaum tuav, hloov cov khoom ntim los ua ib qho lus qhia txog tus kheej ntawm lub npe. Kev ua haujlwm uas siv txuj ci meej ua kom cov duab kos thiab txoj hlua ribbon sib txuas tau zoo tag nrho, thaum kev sib phim xim uas ua tib zoo saib xyuas tau kov yeej cov teeb meem ntawm cov ntaub ntawv siv. Lub hnab shopper no tsim ib tus qauv tshiab rau kev tsim lub npe uas muaj tswv yim.
The Recognition
About the A' Design Award Hlau
Kratistos Shopper Bag Kev Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Kratistos Shopper Bag Kev Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Kratistos Shopper Bag Kev Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- Dimensions & Packaging
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- Tags
- shopper bag, kratistos, A, functionality, branding, luxury
- Production Technology
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- Design Challenge
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- Research
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- Inspiration
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- Project Duration
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- Operation Flow
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- Patents
- LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis - Image Credits
- Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios
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