Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom los ntawm Huy Nguyen Tran

Qhov qauv tsim Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom los ntawm Huy Nguyen Tran yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2026

Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom

los ntawm Huy Nguyen Tran

Tus Neeg Siv: Huong

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

7,716

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #178292

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom

Huong yog ib qhov project tsim cim npe thiab tsim ntim khoom rau ib lub npe xyab Nyab Laj niaj hnub no. Qhov kev tsim no txhais dua kev teev hawm poj koob yawm txwv ua ib qho kev cai siab tus uas siv kev hnov thiab pom rau cov tiam hluas. Cov xim ua raws li Tsib Yam Feem Xeeb (Five Elements), thiab lub qauv ntim khoom muab los ntawm Rau Qhov Kev Sib Haum Xeeb (Six Harmonies) thiab lub tsev peb chav ib txwm muaj. Ib set muaj ib lub thawv loj rau ceg kaum, rau lub thawv xyab sab hauv, ob lub chaw txawb xyab thiab cov ntaub ntawv luam tawm. Ib lub website ua ke hu ua Gap nthuav qhov kev pom zoo ib yam no mus deb ntxiv, ua rau cov neeg tuaj xyuas muaj peev xwm sib cuam tshuam nrog cov duab tsos ntawm poj koob yawm txwv uas tsim los ntawm lawv tus kheej tus duab ntxoo.

Qhov Lees Paub

Txog A' Design Award Tooj

Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Huong Incense Kev Tsim Cim Npe, Kev Tsim Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Qhov Loj & Ntim: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Cov Ntsiab Lus: Renovative, Original, Respect, Nostalgic, Mythical
Thev Naus Laus Zis Tsim Khoom: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Kev Sib Tw Tsim Qauv: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Kev Tshawb Fawb: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Kev Txhawb Siab: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Txheej Txheem Ua Hauj Lwm: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Cov Tswv Cuab Pab: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh