Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets los ntawm Dheeraj Bangur

Qhov qauv tsim Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets los ntawm Dheeraj Bangur yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets

los ntawm Dheeraj Bangur

Tus Neeg Siv: Brandsthan

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

7,989

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #178726

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets

Book Text: Cov txheej txheem ntim khoom qhia txog cov txiaj ntsig ua haujlwm ntawm tshuaj ntsuab los ntawm ib qho kev sib txheeb ntawm tus ntawv sau meej thiab kev teeb tsa cov ntaub ntawv muaj kev txhim kho. Peb hom sib txawv siv cov xim tswj tau, kev sib npaug ntawm cov kab grid, thiab cov cim qhia txhaws kom paub sai. Cov duab kos hauv qub ntawm cov nroj tsuag ntsuab qhia txog kev paub txog tshuaj ntsuab ib txwm muaj, thaum cov kev tsim yooj yim tuav tau qhov nyeem tau hauv cov chaw muag khoom. Cov ntsiab lus tsis tshua muaj ntau txhawb rau qhov meej thiab kev sib xws. Qhov kev tsim ua kom sib npaug ntawm cov kev qhia txog kab lis kev cai nrog cov qauv niaj hnub no, ua kom nyeem tau thiab sib txawv.

Qhov Lees Paub

Txog A' Design Award Tooj

Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wellkaya Primary Function: Cov Khob Ncuav Tshuaj Ntsuab Millets ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Qhov Loj & Ntim: 174 mm x 60 mm x 198 mm
Cov Ntsiab Lus: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Thev Naus Laus Zis Tsim Khoom: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Kev Sib Tw Tsim Qauv: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Kev Tshawb Fawb: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Kev Txhawb Siab: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Txheej Txheem Ua Hauj Lwm: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.