Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus by Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus

by Kazuo Fukushima and Aya Tanaka

Client: Meiji China Investment Co.,Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus

Cov Ntawv: Cov qauv ntim dej haus no rov txhais cov tshuaj yej dub latte qub los ntawm ib txoj kev nthuav qhia duab niaj hnub no. Cov qauv kho kom zoo nkauj raws kev lig kev cai raug muab ua kom dawb huv mus rau ib daim qauv qhwv tas mus li uas txhim kho kev pom los ntawm txhua lub kaum sib npaug thaum tsim ib qho kev ntws ntawm qhov pom uas muaj suab paj nruag. Ib daim ntawv lo npe nruab nrab uas tau tsim muaj kev nthuav qhia kom meej thiab muaj qib siab qis, ua kom muaj kev sib npaug ntawm qhov kho kom zoo nkauj thiab qhov nyeem tau yooj yim. Cov qauv tsim no muab ib qho kev tshwm sim zoo nraug tab sis yooj yim mus ze, ua kom ntseeg tau tias muaj kev paub txog ntawm thav ntoo qhuav zog thiab kev sib xws ntawm qhov pom thoob plaws cov chaw muag khoom sib txawv.

The Recognition

About the A' Design Award Nyiaj

Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Heritage Wrap Beverage Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions & Packaging: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tags: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Production Technology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Design Challenge: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Research: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiration: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Project Duration: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operation Flow: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Team Members: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Image Credits: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD